Advertising, Marketing, Branding

I bring my expertise, frameworks, and media impact to my partners to create strategic PR and Advertising campaigns centred around the business and Marketing goals.

Following a detailed consultation with the brand, agency, or individual – I provide strategy, PR management, copywriting, design, and technology services including Social Media, App Development, and Web Design. Content can be hosted digitally and/or also be printed in high quality paperback or leather-bound books, with additional support available for events, press days and media interviews.

Identity is important for any entity in today’s competitive marketplace. As a brand manager, creating a lasting impression among consumers and improving product sales and market share is essential for the businesses being overseen.

This is achieved by making sure their organisation’s advertising and marketing activities send out the right image. Key aspects of the job include creating brand guidelines and making sure all content adheres to them as well as market research, analytics and SEO.

The Brand Guide or Production Bible provides a best-practice guide to the thinking, planning, documentation and supporting materials required when developing a brand (referred to as a virtual property) or franchise across multiple media platforms.

Branding Management takes place over several months depending on the business or project(s).

Day-to-day Responsibilities

• Email newsletter designs

• Social media content creation

• Article editing

• Web and asset updates

• Product design

• Budget management

• Analysing campaign performance and identifying financial growth opportunities

• Integrating data from various sources for greater audience reach

• Building relationships with press outlets and external partners to integrate future media strategies, share knowledge, techniques and best practice

• Aligning industry trends with consistent brand message across appropriate platforms

• Presenting and translating technical information in a clear, concise manner

• Helping manage the customer marketing brand, retail, and promotional calendars to ensure they’re kept up to date and shared with the relevant teams

• Running and reviewing profit and loss reports, comparing to previous month, quarter and a Year-to-Date Profit and Loss report.

• Using entrepreneurship strengths from business idea to action. Managing company culture whilst responding to environmental challenges. Negotiating with investors raising Funds for the company.

• Managing and planning media/content calendars to boost e-commerce and marketing goals. Spearheading partnerships with influencers and organisations.

• Designing & creating new ideas for the products, creating multiple prototypes based on the company director’s input.

• Evaluating and providing analysis of category and competitor performance using data from monthly new product development reports.

• Creating strategies for collaboration within local boroughs

• Providing support for ad hoc analysis requests & collaborating with external partners to integrate category learnings into future media strategies.

• Identifying new audience segments to activate against and opportunities to drive towards campaign KPIs.

• Integrating data sources from within the business (eg CRM, Search, CMI etc) to buy in media and analysed the business effect they bring.

• Using the Doubleclick stack to set up, activate and analyse campaigns tracked through a single system to prevent over-reporting. Using data to identify opportunities to optimize investment.

• Researching technology trends and utilising software to create modern solutions and generating dynamic responses to company issues by using compelling digital tools and print materials with proven engagement growth and customer loyalty.