Summary of Me

This page is a summary of my skills, my ideas and how I could contribute.

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Ideas

Franchise approach using Transmedia.

Transmedia looks at a project as a jigsaw and uses each component as a piece of the puzzle to incentivise the audience to pay attention and engage across numerous platforms or throughout various mediums. The first reward for the audience is that the content, the experience and the information are never repeated across platforms. Each component is a part of a larger story which plants the seed of excitement & exclusivity.

The second reward is that the audience is able to contribute, interact and create meaningful change within their experience for example; a quiz with a result, a game or simulation with an outcome or a personalised aspect such as custom merchandise. These things dynamically change a user journey as well as user loyalty. The benefit of this approach is it creates a community as well as User Generated Content (which is free marketing and exposure).

Interactive Storytelling approach.

Interactive Storytelling can be used to create or revive books or experiences. Retelling a story with numerous outcomes is an old discovery but it still creates dynamic storytelling (very easily) through simple code.

Examples of this are through popular shows such as on Netflix where the viewer can change the storyline through clicking. Personally I’ve worked with more mobile interactivity without live action and more animated Impressionist art to capture The Swimmer story by John Cheever or a steampunk illustrated adventure as an interpretation of The Telescope by Danila Davydov.

A bit about me

I love horses, Formula 1, ballet, piano playing and I write (mostly poems and essays) and hope to have more frequent Art exhibitions of my own paintings.

Most people call me some form of Rose, Rosa or Rosie – I always say call me anything as long as you can say it in church (wink, nod).

I’m an artist and digital designer who has (happily) found their way into Marketing and Advertising.

Some examples of my beginning roles were:

Visual Merchandiser – LBrands, managing retail trade marketing, stock, sales, building store fronts and designing retail floor layouts with a brand guide. Committed and volunteered to design the pop-up events and became a brand ambassador, helping to distribute the promotional materials and boost points of sale.

Production Assistant – Theatre Royal, safeguarding with the Youth Theatre, coordinating daily events, liaising with partners companies and facilitating visitors experiences such as hosting Lenny Henry and guests of the BBC.

Experience Designer – Royal Greenwich Festivals, refreshed the digital approach for the annual book festival, generating multiple online touch points and redesigned the brand assets to a simpler and virtual version which helped save print costs.

Recently I’ve had the pleasure of working with TED, L’Oreal, KPMG, BAFTA and others.

Things I do on a day to day basis include:

• Email newsletter designs
• Social media content creation
• Article editing
• Product design

• Activating paid media campaigns through a tech stack
• Analysing campaign performance and identifying opportunities
• Integrating data from various sources
• Collaborating with internal and external partners to integrate future media strategies, share knowledge, techniques and best practice
• Researching industry trends
• Presenting and translating technical information in a clear, concise manner
• Help manage the customer marketing brand, retail, and promotional calendars to ensure they’re kept up to date and shared with the relevant teams. 

My goals are to put all my skills to use and in five years be a solid Art Director in Advertising since my wide skills and abilities means I’m useful overseeing all departments and guiding from iteration to execution.