Revelling in the fact that there are financial contracts explicitly designed to benefit from volatility, and, the wind that extinguishes a candle also energizes the fire. Likewise with randomness, uncertainty & chaos: we want to be the fire and wish for the wind. You’d rather be helping Francis Ford Coppola build a butterfly farm onContinue reading “How to Love the Wind”
Tag Archives: Psychology
Gamification of Identity
It may be hard to see emoji’s addressing a significant social problem, but Unilever VP-Haircare Marketing Rob Candelino believes they can. “When 73% of people in this country claim to use emoji’s every day, they’re very quickly becoming the new currency of communications”.
To be represented with digital avatars is important for self-belief and identity establishment. This has been proved by the collaboration between Advertising agency Ogilvy Paris and Unilever’s Dove who together created curly haired emoji’s. The fact that these emoji’s and even the Bitmojis aren’t exactly interactive but more assisting text as a fixed image tool is evidence enough of the effect of digital representation on our self-image. If there was a gamification of self-improvement using the emoji’s that we feel narrate and express ourselves so well, the odds are in favour of it being well received.
Posie Lombardi Rodriguez 