It may be hard to see emoji’s addressing a significant social problem, but Unilever VP-Haircare Marketing Rob Candelino believes they can. “When 73% of people in this country claim to use emoji’s every day, they’re very quickly becoming the new currency of communications”.
To be represented with digital avatars is important for self-belief and identity establishment. This has been proved by the collaboration between Advertising agency Ogilvy Paris and Unilever’s Dove who together created curly haired emoji’s. The fact that these emoji’s and even the Bitmojis aren’t exactly interactive but more assisting text as a fixed image tool is evidence enough of the effect of digital representation on our self-image. If there was a gamification of self-improvement using the emoji’s that we feel narrate and express ourselves so well, the odds are in favour of it being well received.
British Fine Artist
Posie Lombardi Rodriguez 