UX leads to a task-oriented analysis and top-down design of the solution. UX-driven Software Design is an improved way to design software. First, discovering the evidence of what makes software development an unpredictable science. Next, exploring how to turn requirements into visual artefacts for customers. Then, abstract visual artefacts to input and view models. Finally, using those models rather than domain and data to drive design and development. Presenting a top-down methodology for building most cost-effective software.
Tag Archives: UX
Gamification of Identity
It may be hard to see emoji’s addressing a significant social problem, but Unilever VP-Haircare Marketing Rob Candelino believes they can. “When 73% of people in this country claim to use emoji’s every day, they’re very quickly becoming the new currency of communications”.
To be represented with digital avatars is important for self-belief and identity establishment. This has been proved by the collaboration between Advertising agency Ogilvy Paris and Unilever’s Dove who together created curly haired emoji’s. The fact that these emoji’s and even the Bitmojis aren’t exactly interactive but more assisting text as a fixed image tool is evidence enough of the effect of digital representation on our self-image. If there was a gamification of self-improvement using the emoji’s that we feel narrate and express ourselves so well, the odds are in favour of it being well received.
