Cross-Platform Storytelling

Work generated for the undergraduate module Transmedia, taught at the University of Greenwich. Studio4 is our student company that uses Transmedia to raise awareness towards humanitarian needs such as inequality, discrimination, economic injustice and mental wellbeing.

Not Another Protest

Choose Peace

Transmedia would require worldbuilding

World building involves both our aspirational and real world balance. To present the world in which the character originates in and then continue to build on this universe. This happened with our initial short film which shows a commercial length demonstration of Zack in a live action video. His appearance, resolve and nature were modelled into the character design visually but also in the personality and actions that progressed throughout the comics which were staggered after this initial video was launched. This was the reason the video was launched first and broken into little snippets on Instagram – to build up the idea that the character originates from their own world first. Then, their alter-ego fulfils the rest of the deeds through the same world, continued in the comics that follow.